Business | Coffee Hero

Northgate Starbucks Misspells Colombian

13 July 2010

If you are in the business of selling coffee there are two words you should absolutely know how to spell. The first is espresso (not expresso) and the second is Colombian (not Columbian). This photo was taken today at the Northgate Starbucks inside the QFC.

Looking For the Roaster Sticker

28 June 2010

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There are more coffee shops in Seattle that I could possibly ever try. Nor would I ever want to try them all. Some will be great and some will be lousy. When I first encounter a new coffee shop I will look for evidence that the cafe will excel at making espresso. The first thing [...]

Sneaky Starbucks Fails to Fool Andrew

18 June 2010

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Seattle fans and enemies of Starbucks’s 15th Avenue Coffee and Tea concept store are encouraged to read Starbucks back to old guerilla marketing tricks by Andrew Hetzel. Seems our friends over at Starbucks tried to fabricate some fake buzz and were caught. I love Andrew’s concluding statement. Rather than go through all of the effort [...]

Starbucks Shrugged and Zoka Fights Back

14 June 2010

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Starbucks threw in the towel and announced that they will start offering free WiFi starting July 1st. From Starbucks: Free Wi-fi at 6,700 U.S. sites by Ashley M. Heher: Starbucks Corp. will begin offering unlimited free Wi-Fi at all of its company-operated U.S. locations next month, part of an ongoing effort to bring more customers [...]

Espresso Announcements on Twitter and Facebook

2 February 2010

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When I woke up today I had no idea I’d be enjoying espresso at both Seattle Coffee Works and Tougo Coffee. How did I end up at these two coffee shops? I saw an announcement on Facebook and one on Twitter. The first message I saw was from Tougo Coffee on Facebook. Let me decode [...]